• Contents:
  • Introduction
  • 1. Know Your Audience
  • 2. Get Your Audience's Attention
  • 3. Translate Scientific Data Into Concrete Experience
  • 4. Beware the Overuse of Emotional Appeals
  • 5. Address Scientific and Climate Uncertainties
  • 6. Tap Into Social Identities and Affiliations
  • 7. Encourage Group Participation
  • 8. Make Behavior Change Easier
  • Conclusion
  • The Principles of Climate Change Communication In Brief
  • Download the Guide as a PDF
  • Request a Paper Copy

The Psychology
of Climate Change
Communication

CRED Guide cover

A Guide for Scientists,
Journalists, Educators,
Political Aides, and
the Interested Public

Welcome to the online home of the CRED Guide: The Psychology of Climate Change Communication, published by the Center for Research on Environmental Decisions at Columbia University. The guide is available in its entirety on this site, by clicking through the contents menu at left. You can also download a PDF of the guide or request a paper copy, below.

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