Downloads
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Download the Entire Guide
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Download Specific Sections of the Guide
Introduction
(124 KB)
1. Know Your Audience
(384 KB)
2. Get Your Audience’s Attention
(712 KB)
3. Translate Scientific Data Into Concrete Experience
(556 KB)
4. Beware the Overuse of Emotional Appeals
(448 KB)
5. Address Scientific and Climate Uncertainties
(420 KB)
6. Tap Into Social Identities and Affiliations
(288 KB)
7. Encourage Group Participation
(632 KB)
8. Make Behavior Change Easier
(148 KB)
Conclusion
(56 KB)
Download a Summary of the Guide
The Principles of Climate Change Communication in Brief
(124 KB)
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CRED Guide Poster
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