Press & Reviews
“The ultimate solutions to climate change are workable, cost-effective technologies which permit society to improve living standards while limiting and adapting to changes in the climate. Yet scientific, engineering, and organizational solutions are not enough. Societies must be motivated and empowered to adopt the needed changes.
For that, the public must be able to interpret and respond to often bewildering scientific, technological, and economic information. Social psychologists are aware, through their painstaking scientific research, of the difficulties that individuals and groups have in processing and responding effectively to the information surrounding long-term and complex societal challenges.
This guide powerfully details many of the biases and barriers to scientific communication and information processing. It offers a tool—in combination with rigorous science, innovative engineering, and effective policy design—to help our societies take the pivotal actions needed to respond with urgency and accuracy to one of the greatest challenges ever faced by humanity: global-scale, human-induced environmental threats, of which the most complex and far reaching is climate change.”
—Jeffrey Sachs, Director, The Earth Institute, Columbia University
The CRED Guide
In the News
November 9, 2009Framing Science
Featured on the Framing Science Blog.
November 6, 2009Christian Science Monitor
The CRED Guide in the Bright Green Blog at The Christian Science Monitor.
November 5, 2009Grist Article
The CRED Guide is featured on Grist.
November 4, 2009Press Release
The official press release of the CRED Guide: The Psychology of Climate Change Communication, is announced.